web site development and design How it works

web site development and design How it works

web site development and design How it works

Usability is the number one element that needs to be considered when developing a site. Search engine visibility is the second most important factor. No one can negate the importance that search engines play in online marketing – and if their spiders cannot find a site, it is almost certain that potential customers won’t either. (Bear in mind that there are some web sites which are designed to be found in other ways – the importance of search traffic needs to be determined before the web site is built.) Aesthetic design is now the least important factor – but that certainly doesn’t mean that sites need to be so ugly that they turn visitors into stone. It just means that design needs to be hinged on usability and search engine visibility rather than vice versa. Web sites can still be gorgeous; they just need to fulfil other goals as well - the key here is usability and conversion orientated design.
While it is critical that a site is built for optimal crawling, indexing and ranking by search engines (its search engine visibility), the site also needs to be worthy of traffic. It needs to be built for users. It should be usable and accessible with great content and conversion oriented design. Fortunately, optimising a site for usability and accessibility usually enhances search engine friendliness.