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| developing surveys: asking questions |
developing surveys: asking questions
The success of a survey in gathering useful data is largely determined by the design of the survey, and particularly by the questions that are asked. A survey can comprise of any number and types of questions, and these should be structured in such a way that more complicated questions only appear once users are comfortable with the survey. Be careful when creating questions that you do not introduce bias by asking leading questions.
Example of leading question bias:
Example question:
We have recently introduced new features on the website to become a first class web destination. What are your thoughts on the new site?
Replace with:
What are your thoughts on the changes to the website?
The success of a survey in gathering useful data is largely determined by the design of the survey, and particularly by the questions that are asked. A survey can comprise of any number and types of questions, and these should be structured in such a way that more complicated questions only appear once users are comfortable with the survey. Be careful when creating questions that you do not introduce bias by asking leading questions.
Example of leading question bias:
Example question:
We have recently introduced new features on the website to become a first class web destination. What are your thoughts on the new site?
Replace with:
What are your thoughts on the changes to the website?
Questions in the survey should be brief, easy to understand and, most of all, easy to answer.
