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| types of survey questions |
types of survey questions
1. open-ended types
Open-ended questions allow respondents to answer in their own words. This usually results in qualitative data.
Example:
What features would you like to see on the website for the eMarketing textbook?
_____________________________________________________
2. closed–ended types (multiple choice – one answer or multiple answers)
These questions give respondents specific responses to choose from. This results in quantitative data.
Example:
Do you use the eMarketing textbook website? Choose one that applies.
- Yes
- No
What features of the eMarketing textbook website do you use? Check all that apply.
- Blog
- Case studies
- Free downloads
- Additional resources
3. ranked or ordinal questions
These questions ask respondents to rank items in order of preference or relevance.
Respondents are given a numeric scale to indicate order. This results in quantitative data.
Example:
Rate the features of the eMarketing textbook website, where 1 is the most useful and 4 is the least useful.
- Blog
- Case studies
- Free downloads
- Additional resources
1. open-ended types
Open-ended questions allow respondents to answer in their own words. This usually results in qualitative data.
Example:
What features would you like to see on the website for the eMarketing textbook?
_____________________________________________________
2. closed–ended types (multiple choice – one answer or multiple answers)
These questions give respondents specific responses to choose from. This results in quantitative data.
Example:
Do you use the eMarketing textbook website? Choose one that applies.
- Yes
- No
What features of the eMarketing textbook website do you use? Check all that apply.
- Blog
- Case studies
- Free downloads
- Additional resources
3. ranked or ordinal questions
These questions ask respondents to rank items in order of preference or relevance.
Respondents are given a numeric scale to indicate order. This results in quantitative data.
Example:
Rate the features of the eMarketing textbook website, where 1 is the most useful and 4 is the least useful.
- Blog
- Case studies
- Free downloads
- Additional resources
4. matrix & rating types
These types of questions can be used to quantify qualitative data. Respondents are asked to rank behaviour or attitude.
Example:
The eMarketing textbook website is a useful tool for further studies.
Or
The eMarketing textbook website is a useful tool for further studies.
Rating scales can be balanced or unbalanced. When creating the questions and answers, choosing balanced or unbalanced scales will affect whether you are collecting data where someone can express a neutral opinion or not.
These types of questions can be used to quantify qualitative data. Respondents are asked to rank behaviour or attitude.
Example:
The eMarketing textbook website is a useful tool for further studies.
Or
The eMarketing textbook website is a useful tool for further studies.
Rating scales can be balanced or unbalanced. When creating the questions and answers, choosing balanced or unbalanced scales will affect whether you are collecting data where someone can express a neutral opinion or not.
