online article syndication
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| online article syndication |
Online article syndication is one of WebPR’s principal and most successful tactics.
It involves writing articles that are in no way a direct promotion of your site. These are not press releases; they are written to provide information and valuable content.
Articles are submitted to online article directories, from where they are picked up and republished on other sites.
As the articles contain links and keywords relevant to your site, the benefits for search engine optimisation are excellent. But the strategy won’t work unless people want your articles - so they need to be broad, informative and not just thinly disguised adverts.
Remember, we’re in the PR chapter here.
Each article will also have an “About the Author” section. This could contain up to three links to your site and many article directories will allow you to include a backlink in the body of the article as well. The aim: the article gets republished on many web and blog sites in the weeks after it is published. In order to ensure your site remains the search engine authority on the article’s subject, the article should be published and indexed there first. Online article syndication not only allows you to introduce fresh, optimised content to your site but enables you to generate valuable SEO backlinks.
Articles containing relevant information are value-adding and therefore attract links naturally. And, if published on a third party site, should carry a link back to your own web site. This drives visitors to the site that are automatically predisposed to your brand, and are therefore are more likely to engage and buy the products on offer.
