build your own voice
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| build your own voice |
Whether or not a company has a web site, it most likely has a web presence. Not only are businesses listed in online directories, but are also mentioned in consumer generated media. However, companies need to pay attention to the voice that is presented by their online presence, and use the tools of the Internet to enhance that voice.
Establishing long-term, trusting consumer relationships through online article syndications, press releases and blogs aids a company to craft online credibility, placing it in a better position to respond to future criticism. These tools also help build links to a company’s web site. And, of course, links increase traffic and have search engine optimisation (SEO) benefits.
While it used to be that messages were dispersed to journalists who would then broadcast them to a reading public, today that practice does not always exist to disseminate the information being transmitted. This provides tremendous opportunity for companies to be fully involved in engaging with their customers.
WebPR is not about throwing out the PR rulebook. It’s about using the Internet to fully realise its communication potential.
