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| online research communities |
online research communities
Although online communities are a valuable resource for secondary research, communities can also provide primary data. General Motors’ Fast Lane blog is an example of an online research community that aids gathering of research data. The blog can be used as a means to elicit feedback to a particular research problem. This is qualitative data that can aid the company in exploring their research problem further.
listening labs
When developing websites and online applications, usability testing is a vital process that will ensure that the website or application is able to meet consumers’ needs.
Listening labs involve setting up a testing environment where the use of a website or application by a consumer may be observed.
conversion optimisation
Conversion optimisation aims to determine the factors of an advert, website or webpage that can be improved so as to make the website convert best. From PPC advertising, to email subject lines to shopping cart design, tests can set up to test what variables are affecting the conversion rate of visitors to the website.
In the chapter on web analytics are details and tools for running tests, such as A/B split testing and multivariate testing.
Although online communities are a valuable resource for secondary research, communities can also provide primary data. General Motors’ Fast Lane blog is an example of an online research community that aids gathering of research data. The blog can be used as a means to elicit feedback to a particular research problem. This is qualitative data that can aid the company in exploring their research problem further.
listening labs
When developing websites and online applications, usability testing is a vital process that will ensure that the website or application is able to meet consumers’ needs.
Listening labs involve setting up a testing environment where the use of a website or application by a consumer may be observed.
conversion optimisation
Conversion optimisation aims to determine the factors of an advert, website or webpage that can be improved so as to make the website convert best. From PPC advertising, to email subject lines to shopping cart design, tests can set up to test what variables are affecting the conversion rate of visitors to the website.
In the chapter on web analytics are details and tools for running tests, such as A/B split testing and multivariate testing.
