conducting research: who’s going to pay?

 conducting research: who’s going to pay?

 conducting research: who’s going to pay?

Regular research is an important aspect of the growth strategy of any business, but it can be tough to justify the budget necessary for research without knowing the benefit to the business. Conducting research can cost little more than the time of someone who works for a company, depending on the skills base of employees, or it can be an expensive exercise involving external experts. Deciding where your business needs are on the investment scale depends on the depth of the research required, and what the expected growth will be for the business. When embarking on a research initiative, the cost to benefit ratio should be determined.
Testing should be an ongoing feature of any eMarketing activity. Tracking is a characteristic of most eMarketing, which allows for constant testing of the most basic hypothesis: is this campaign successful in reaching the goals of the business?