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| how it all fits together |
how it all fits together
As affiliates are marketing in an online environment, every one of the tactics in this book will be employed by affiliates. Some affiliates even run affiliate marketing campaigns for their own web sites!
But as a merchant, how does affiliate marketing fit into the overall marketing mix? For starters, affiliate marketing can allow merchants to add elements to their eMarketing with a fixed CPA. As an example, a merchant might want to promote their products through PPC advertising, but lacks the expertise to run a campaign. Instead of paying an agency, the merchant can recruit search affiliates to run PPC advertising, and the merchant will only ever pay for performance.
As affiliates are marketing in an online environment, every one of the tactics in this book will be employed by affiliates. Some affiliates even run affiliate marketing campaigns for their own web sites!
But as a merchant, how does affiliate marketing fit into the overall marketing mix? For starters, affiliate marketing can allow merchants to add elements to their eMarketing with a fixed CPA. As an example, a merchant might want to promote their products through PPC advertising, but lacks the expertise to run a campaign. Instead of paying an agency, the merchant can recruit search affiliates to run PPC advertising, and the merchant will only ever pay for performance.
Working closely with affiliates, merchants can get many more case studies for analysing and optimising their web sites, particularly when it comes to conversion. As affiliates are paid for performance, they will be more than willing to advise on ways to improve conversion rates.
Affiliate marketing can be used to complement other campaigns, whether they be offline or online. Making sure that there are banners to support these campaigns, the merchant can ensure a wider audience for their other marketing efforts.
Affiliate marketing allows for targeted traffic from niche web sites. While the merchant can focus on a broad spectrum of web sites, affiliate marketing allows for the targeting of niche traffic sources.
Affiliate marketing can be used to complement other campaigns, whether they be offline or online. Making sure that there are banners to support these campaigns, the merchant can ensure a wider audience for their other marketing efforts.
Affiliate marketing allows for targeted traffic from niche web sites. While the merchant can focus on a broad spectrum of web sites, affiliate marketing allows for the targeting of niche traffic sources.
