 |
| customer centric marketing |
customer centric marketing
Customer centric marketing infers that by understanding the needs of the customer first and foremost, business outcomes will be achieved. Looking at the marketing mix from a customer centric perspective should result in products and strategies that are meeting the needs of potential customers, as opposed to a need to invest in expensive, interruptive advertising to convince customers of a need that they do not have.
Products
Products and services should be designed from a customer perspective, based on their needs.
Price
When considering pricing from a customer perspective, it is tempting to believe that the lowest price is best. While that can attract customers in the short-term, focusing on the value of the product and the services offered with it is a better strategy for long term growth. The customer approach to pricing considers value. The key is to build a long-term cost advantage.
Placement
The customer centric approach to placement recognises that you cannot dictate the manner in which customers find you online: from the search engine and keywords they could use to find your service, to the browser and device they are using when accessing your website.
Promotion
The Internet was not created as a marketing tool: it was created to share information.
The number of people accessing the Internet, the amount of time spent online and the commerce that takes place online make it an attractive marketing environment .
Customer centric marketing infers that by understanding the needs of the customer first and foremost, business outcomes will be achieved. Looking at the marketing mix from a customer centric perspective should result in products and strategies that are meeting the needs of potential customers, as opposed to a need to invest in expensive, interruptive advertising to convince customers of a need that they do not have.
Products
Products and services should be designed from a customer perspective, based on their needs.
Price
When considering pricing from a customer perspective, it is tempting to believe that the lowest price is best. While that can attract customers in the short-term, focusing on the value of the product and the services offered with it is a better strategy for long term growth. The customer approach to pricing considers value. The key is to build a long-term cost advantage.
Placement
The customer centric approach to placement recognises that you cannot dictate the manner in which customers find you online: from the search engine and keywords they could use to find your service, to the browser and device they are using when accessing your website.
Promotion
The Internet was not created as a marketing tool: it was created to share information.
The number of people accessing the Internet, the amount of time spent online and the commerce that takes place online make it an attractive marketing environment .
