developing a marketing plan

developing a marketing plan
Steps to creating a strategy
Steps to creating a strategy
An eMarketing strategy should not be created in isolation to an offline strategy.
Instead, marketers need to take a holistic view of all business objectives and marketing opportunities. Offline and online activities should complement each other, both having the potential to reach different audiences in different ways. However, the Internet is exceptionally useful as a research and information tool in the strategy process.
Step 1: Know Yourself and Know Your Market
The starting point for any business and marketing strategy is to know who you are. “You” refers to the organisation as a whole (although, of course, a little bit of self discovery is always advised). While this can, and should, be re-addressed periodically, start by looking at what the business problems are right now, so that a strategy can be developed that solves these problems.
What is the nature of the organisation now?
Who are the customers and what are their needs? How can the organisation fulfil the needs of the customer?
What is the social context that the organisation operates in?
Share Subscribe
 

Copyright © 2011 SEO Plan | Design by Kenga Ads-template

Related Posts Plugin for WordPress, Blogger...