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| tools of the trade |
WebPR is about engaging in a conversation, so the essential tools that are required are:
Tools for listening.
Tools for responding.
Tools for tracking success.
RSS feeds tracking mentions of pertinent keywords are the best way to get an overview of mentions of a brand or company. These are outline in detail in the online reputation management chapter.
Responding can take place through the various social media channels such as:
Blogs
Twitter
Forums
Online article directories and press release directories are also crucial to publishing and spreading information. Having a thorough and up to date online news room ensures that relevant information is available.
The most important tool: relationship building. Whether with journalists, bloggers or consumers, transparent conversations are paving the way for effective public relations.
Tools for listening.
Tools for responding.
Tools for tracking success.
RSS feeds tracking mentions of pertinent keywords are the best way to get an overview of mentions of a brand or company. These are outline in detail in the online reputation management chapter.
Responding can take place through the various social media channels such as:
Blogs
Forums
Online article directories and press release directories are also crucial to publishing and spreading information. Having a thorough and up to date online news room ensures that relevant information is available.
The most important tool: relationship building. Whether with journalists, bloggers or consumers, transparent conversations are paving the way for effective public relations.
