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| which platform should I choose? |
which platform should I choose?
There is some theory that different platforms are better for different industries, for example, that Yahoo! fares better than Google on travel advertising. However, this is subjective, and most large advertisers will run PPC campaigns on a number of platforms. As with most things in eMarketing, it is all about testing.
There are some small differences with each platform in terms of editorial policy, and each system has a different user interface. Google AdWords is perhaps the most well known, allows users to transact in the currency of their choice, and also offers training programmes and certifications.
Google AdWords also currently has the best geo-targeting worldwide, although geotargeting is offered by both MSN’s adCenter and Yahoo! Search Marketing.
There is some theory that different platforms are better for different industries, for example, that Yahoo! fares better than Google on travel advertising. However, this is subjective, and most large advertisers will run PPC campaigns on a number of platforms. As with most things in eMarketing, it is all about testing.
There are some small differences with each platform in terms of editorial policy, and each system has a different user interface. Google AdWords is perhaps the most well known, allows users to transact in the currency of their choice, and also offers training programmes and certifications.
Google AdWords also currently has the best geo-targeting worldwide, although geotargeting is offered by both MSN’s adCenter and Yahoo! Search Marketing.
