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| Common mistakes in keyword selection |
Many site owners (particularly in the business-to-business sector) make the mistake of wanting to rank well for very esoteric and supply-side terminology. For example, one client of mine was very happy to be in the top 10 on Google for “specimen trees and shrubs,” because that was the supply-side terminology for his main business (importing wholesale trees and shrubs).
However, fewer than 10 people a month worldwide search using that phrase. My client would have been much better off optimizing for “wholesale plants,” which attracts a much more significant volume of searches. In short, his excellent search engine position was useless to him, as it never resulted in any traffic.
However, fewer than 10 people a month worldwide search using that phrase. My client would have been much better off optimizing for “wholesale plants,” which attracts a much more significant volume of searches. In short, his excellent search engine position was useless to him, as it never resulted in any traffic.
