 |
| Common mistakes in keyword selection |
Many webmasters only want to rank well for single words (rather than chains of words). You may be surprised to hear that (based on research by OneStat.com) 33% of all searches on search engines are for two-word combinations, 26% for three words, and 21% for four or more words. Just 20% of people search on single words. Why does that surprise you, though?
Isn’t that what you do when you’re searching? Even if you start with one word, the results you get are generally not specific enough (so you try adding further words to refine your search).
It is therefore vital that keyword analysis is firmly based on objective facts about what people actually search on rather than your own subjective guess about what they use.
Isn’t that what you do when you’re searching? Even if you start with one word, the results you get are generally not specific enough (so you try adding further words to refine your search).
It is therefore vital that keyword analysis is firmly based on objective facts about what people actually search on rather than your own subjective guess about what they use.
